Pearl

 
 

Pearl

 

Pearl Retirement Resort was Darwin’s first five star retirement resort with luxurious independent living for over 55’s.

Organisation

Southern Cross Care SA & NT.

Project overview

Retirement Resort including Independent Villas, Apartments and Aged Care Facility. Enveloped in its own botanical wonderland in an exclusive cul-de-sac in Fannie Bay. Pearl is known as Darwin’s first retirement resort with prestige independent living for over 55s.

Our role

As a new development our role was to develop and implement a marketing strategy –including naming; positioning; promotional activities to achieve sales.

 
 

Pearl Retirement Resort was Darwin’s first five star retirement resort with luxurious independent living for over 55’s.

Organisation

Southern Cross Care SA & NT.

Project overview

Retirement Resort including Independent Villas, Apartments and Aged Care Facility. Enveloped in its own botanical wonderland in an exclusive cul-de-sac in Fannie Bay. Pearl is known as Darwin’s first retirement resort with prestige independent living for over 55s.

Our role

As a new development our role was to develop and implement a marketing strategy –including naming; positioning; promotional activities to achieve sales.

 

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