Bene

 
 

Bene

 

The Bene group began with Aged Care Italian-Style and have taken this unique concept to centre-based and home-delivered care.

Organisation

Bene – Italian Benevolent Foundation SA Inc.

Project overview

Aged Care – Italian Style.
Marketing strategy and corporate rebranding.

Our role

In 2014, the Italian Benevolent Foundation SA Inc. (formerly abbreviated as IBF) embarked on delivering on a comprehensive marketing strategy (developed together with Brand Partners) that saw them relaunch as Bene with the catch-cry Aged Care – Italian Style.

This was not simply a rebranding exercise, it represented their essential differences: the food, the passion, the respect and love of family, for all the people cared for by the organisation.

Bene Television Commercial

 
 

The Bene group began with Aged Care Italian-Style and have taken this unique concept to centre-based and home-delivered care.

Organisation

Italian Benevolent Foundation SA Inc.

Project overview

Aged Care – Italian Style.
Marketing strategy and corporate rebranding.

Our role

In 2014, the Italian Benevolent Foundation SA Inc. (formerly abbreviated as IBF) embarked on delivering on a comprehensive marketing strategy (developed together with Brand Partners) that saw them relaunch as Bene with the catch-cry Aged Care – Italian Style.

This was not simply a rebranding exercise, it represented their essential differences: the food, the passion, the respect and love of family, for all the people cared for by the organisation.

Visit bene.org.au

 

Does Bene sound good to you? Let’s talk.